The Next Best Thing to Loving You explores the idea of staged vs. reality in photography, how a camera can be used as an excuse to create moments that never could have existed. A collective of both staged and ‘real’ intimacy, the 16 photographs feature projected desires onto models, friends and lovers, exploiting the camera’s ability to curate memories and using it to immortalise desired realities.

The Next Best Thing to Loving You (2012)
Designers: Peter Ainsworth + Andrew Osman 
Foreword: Ying Ang 
8 double-sided posters, 300 x 229mm when folded 
100gsm offset, 115gsm silk. A5 300gsm
Cyclus Offset tip-in card on cover (2 options) 
First edition, 150 print run